Amazon is piloting a quick commerce service in India, aiming to deliver grocery and other items in 15 minutes or less.
The firm will start the project from southern city Bengaluru. It is the latest entrant in India's burgeoning quick-commerce market, which is currently clocking more than $6 billion in annual sales.
The field is at present dominated by Zomato-owned BlinkIt, Swiggy, and Nexus-backed Zepto – operational in roughly two dozen cities.
"Our strategy has always focused on 'Selection, Value and Convenience' and our vision is to build a large profitable business in India," Samir Kumar, the new country manager of Amazon India, said in a statement, announcing the decision.
Kumar said the US-based company aims to offer "the largest selection at fastest speeds and greatest value to customers in every single pin-code across the country."
The quick-commerce model, which involves delivering items within 10 to 15 minutes, is increasingly finding success in India.
Fast fashion brand Myntra last week announced its plans to deliver apparels within 30 minutes to customers – a speed never heard of anywhere for such non-perishable items.
The company launched 'M-Now' service for the purpose, beginning with Bengluru, considered India's Silicon Valley, and will branch out soon to other prominent metros.
Walmart-owned, Flipkart, Amazon's biggest rival in India, launched its own quick-commerce service in August.
India is the only market where Amazon is testing the quick-commerce offering.
According to some projections, quick commerce in India is set to increase six-fold by the financial year 2027, gaining a market of $27 billion.
Image Source: Unsplash
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