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  • Voltaire Staff

Apple's Vision Pro will not have Netflix app, Co-CEO explains why




As Vision Pro prepares to make its much-anticipated debut next week, a notable absence looms over its initial offerings – there will be no dedicated Netflix app available for this Apple device.


In an interview with Ben Thompson of Stratechery, published on Thursday, Netflix's co-CEO Greg Peters gave the rationale behind this unexpected decision.


"We have to be careful about making sure that we're not investing in places that are not really yielding a return, and I would say we'll see where things go with Vision Pro.


"Certainly we're always in discussions with Apple to try and figure that out but right now, the device is so subscale that it's not really particularly relevant to most of our members," Peter told Thompson in the interview published on the latter's Substack.


Peters attributed the decision to Netflix's policy of investing only in areas that deliver a substantial return for the company.


At present, Peters noted that Vision Pro by Apple, being relatively "subscale" as a product, doesn't hold significant importance for the majority of Netflix users.


Peter further said, "We have to be careful about making sure that we’re not investing in places that are not really yielding a return, and I would say we'll see where things go with Vision Pro."


All the same, Peters admitted that "the device is so subscale that it’s not really particularly relevant to most of our members."

 

 


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