Google adding to search features to detect fake explicit images

Google is introducing new safety features to make it easier to remove deepfakes from Search at scale and prevent them from appearing at the top of search results.

"These protections have already proven to be successful in addressing other types of non-consensual imagery, and we’ve now built the same capabilities for fake explicit images as well," Google product manager Emma Higham said in a blog post.

"These efforts are designed to give people added peace of mind, especially if they’re concerned about similar content about them popping up in the future," she said.

Google is also improving Google Search rankings to handle queries in a better way that have a higher risk of surfacing explicit fake content.

The company says that previous updates have reduced exposure to explicit image results on queries that are specifically looking for such deepfake content by over 70 per cent this year.

Google is also working on a way to distinguish between real explicit content and explicit fake content, so legitimate content or images can still show up while downgrading deep fakes.

"These efforts are designed to give people added peace of mind, especially if they’re concerned about similar content about them popping up in the future," Google said.

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