IBM stops ads on X over anti-semitic content

The firm found its ads were being shown alongside anti-semitic content

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IBM on Friday suspended all its promotional activities on social platform X after getting to know that its ads were being shown beside anti-semitic content, according to an official from the tech firm.

"IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation," an IBM spokesperson said in a statement, reported CNBC.

Media Matters for America, a media watchdog, on Thursday published a report claiming that ads for Apple, Bravo, Oracle, Xfinity, and IBM on X were being shown next to posts that were related to Hitler and Nazi Party.

Apple, Bravo, Oracle, and Xfinity, however, were yet to announce any action on the matter.

Since Elon Musk's acquisition of the company last year, X's CEO, Linda Yaccarino, has been diligently working to regain lost advertisers. While researchers and advocacy groups have claimed to have recorded an increase in contentious content on X, the company has contested these assertions.

"X’s point of view has always been very clear that discrimination by everyone should STOP across the board -- I think that's something we can and should all agree on," Yaccarino said on X on Friday.

"When it comes to this platform -- X has also been extremely clear about our efforts to combat antisemitism and discrimination. There's no place for it anywhere in the world -- it's ugly and wrong. Full stop," she added.