The firm found its ads were being shown alongside anti-semitic content
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IBM on Friday suspended all its promotional activities on social platform X after getting to know that its ads were being shown beside anti-semitic content, according to an official from the tech firm.
"IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation," an IBM spokesperson said in a statement, reported CNBC.
Media Matters for America, a media watchdog, on Thursday published a report claiming that ads for Apple, Bravo, Oracle, Xfinity, and IBM on X were being shown next to posts that were related to Hitler and Nazi Party.