Instagram owner Meta has announced that it is working on a tool called AI Studio to build virtual characters with custom personalities, traits, and interests which are also based on their own personalities.
It will offer influencers the option of having a digital doppelganger that will be able to interact with fans on DMs.
"Every creator can build an AI version of themselves or an assistant that their community can interact with," Zuckerberg said during a fireside chat with Jensen Huang, CEO of Nvidia, according to Wired.
Meta said that the AI studio will start rolling out to Instagram business account users on Monday and will be available for all Meta users in the US over the next few weeks,
The Meta Platforms CEO said that he wants users to build custom AI chatbots for entertainment or as personal support tools. "You can basically role-play that and see how the conversation will go, and get feedback on it."