Meta rejects proposal to include Bitcoin in its financial reserves

Meta overwhelmingly rejected a shareholder proposal urging the tech giant to evaluate Bitcoin as part of its corporate treasury strategy, according to a recent SEC filing. 

The proposal garnered support from just under 4 million shares compared to nearly 5 billion against. It received the lowest level of backing among the 14 measures presented at Meta's 2025 annual meeting.

Submitted in January by Ethan Peck, a representative of the conservative think tank National Center for Public Policy Research, the proposal argued that Bitcoin's 124 per cent surge in 2024 demonstrated its viability as a hedge against inflation and a superior alternative to Meta’s $72 billion in cash and short-term investments. 

Peck had made similar proposals at Microsoft and Amazon in recent years, both of which also failed.

Matt Cole, CEO of Strive Asset Management, supported the measure with a high-profile pitch livestreamed from the Bitcoin Conference in Las Vegas. "You've already taken step one — you named your goat Bitcoin," Cole said, addressing Meta CEO Mark Zuckerberg. "Now it’s time to take step two."

Despite the flashy pitch and Bitcoin's growing acceptance on corporate balance sheets, the vote wasn't close. Over 8.8 million shares abstained, while support failed to crack even 1 per cent of total votes.

The proposal followed the strategy pioneered by Michael Saylor of MicroStrategy, who has become synonymous with corporate Bitcoin accumulation. MicroStrategy holds over 200,000 BTC and has branded itself around Bitcoin-centric strategy. Its approach has recently inspired other firms—such as GameStop and Metaplanet—to begin acquiring significant amounts of Bitcoin, with aspirations of holding more than $1 billion worth each.

Bitcoin, launched in 2009, has gone from a niche digital experiment to a mainstream financial asset. Its price has soared from a few cents in its early days to over $70,000 at peaks in 2021 and again in 2024. 

Despite volatility, its long-term growth and capped supply of 21 million coins have attracted hedge funds, sovereign wealth funds, and even pension plans.

Still, resistance remains strong in Silicon Valley's boardrooms.