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  • Voltaire Staff

OpenAI pitching AI model Sora to Hollywood

OpenAI is set to engage in a series of meetings next week in Los Angeles with prominent Hollywood entities, including studios, talent agencies, and media executives, to promote the integration of its AI video generation tool Sora.

Sources familiar with the matter revealed that the company aims to discuss potential partnerships during these sessions, with a primary focus on introducing filmmakers to Sora, according to the tech website The Verge.

"OpenAI scheduled introductory conversations in Hollywood led by Chief Operating Officer Brad Lightcap," the website wrote, citing Bloomberg.

OpenAI describes Sora as an AI model capable of bringing text instructions to life by generating lifelike and creative scenes. At present, the technology generates computer animations of approximately one minute in duration, known for their realism.

"OpenAI has a deliberate strategy of working in collaboration with industry through a process of iterative deployment – rolling out AI advances in phases – in order to ensure safe implementation and to give people an idea of what’s on the horizon," a spokesperson for OpenAI said in a statement to Bloomberg. "We look forward to an ongoing dialogue with artists and creatives."

Upon its debut, Sora startled the creative community, sparking concerns that the technology could jeopardize traditional industry jobs.

Filmmaker Tyler Perry notably halted his $800 million studio expansion, attributing the decision to Sora's "mind-blowing" capabilities.


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