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  • Voltaire Staff

YouTube wants creators to flag use of AI in videos, introduces rules

YouTube is rolling out a new rule for content creators which will require them to disclose if they use AI-generated content in their videos.

The disclosure will be shown in the video upload interface and will trigger a warning for "altered content" on those videos.

YouTube wrote in a blog post, "We're introducing a new tool in Creator Studio requiring creators to disclose to viewers when realistic content – content a viewer could easily mistake for a real person, place, scene, or event – is made with altered or synthetic media, including generative AI."


It added, "We’re not requiring creators to disclose content that is clearly unrealistic, animated, includes special effects, or has used generative AI for production assistance."

YouTube is just one of the several tech companies which are taking steps to ensure responsible AI use, ahead of elections in more than 40 countries.

Meta plans to introduce labels for AI-generated images on its Instagram, Facebook, and Threads platforms.

Google recently disabled election-related questions for its "Gemini" chatbot.

The foremost video streaming service had in November too cautioned users against nefarious use of AI in videos.

"All content uploaded to YouTube is subject to our Community Guidelines—regardless of how it’s generated—but we also know that AI will introduce new risks and will require new approaches," it had then said.

According to new rules, creators will be required to disclose if their content includes realistically altered or synthetic elements, facilitated by AI tools.

During the upload process, creators will see new options to indicate such material.

The new label is meant to strengthen transparency with viewers and build trust between creators and their audience. Some of the parameters which may need flagging include -- Use of likeness of a realistic person, altering footage of real events or places and generation of realistic scenes. 

The Google-owned company said it does not mandate such disclosures for productivity purposes, such as generating scripts, content ideas, or automatic captions.

Similarly, disclosure won't be required for synthetic media that is clearly unrealistic or when alterations are inconsequential, such as scenarios that are obviously fictional -- animation or fantastical scenes -- as well as those which use minor adjustments like colour correction, lighting filters, background blur, or beauty enhancements.

"Importantly, we continue to collaborate across the industry to help increase transparency around digital content," YouTube said.


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