X enables long-form content with 'Articles' features for premium subscribers

X has unveiled a new feature allowing verified organisations and Premium+ subscribers to publish long-form "Articles."

The addition provides journalists, content creators, and investors with an opportunity to share in-depth insights directly on the platform.

"Today, we are excited to announce Articles, a new way to write and share long-form content with your followers on X," the social media site said in a post.

The new feature introduces a simple text-editing interface, allowing users to embed media and use text formatting options such as bulleted lists.

The "articles" can exceed the current 25,000-character limit for premium subscribers' "longer posts" feature. Initial tests suggest that the character limit for articles extends beyond 100,000 characters or approximately 15,000 words.

X wrote, "Bring up the Article composer by selecting Articles in the sidebar on web. From there, you can begin crafting your content using a variety of formatting options, including bold, italic, and strikethrough text, as well as bullet points and numbered lists. You can also embed images and videos to enhance your storytelling and add visual interest to your Articles."

Twitter began developing longer-form posts well before Elon Musk assumed control of the company.

In 2022, the company unveiled an early version of the feature, dubbed "Notes," with the aim of attracting newsletter writers and other creators to its platform.

Also read: X may do away with like, repost count, Musk hints

The rollout of publishing tools is notable as Musk has often been hostile to certain stripes of journalists on his platform. X also stripped headlines from news stories shared on the platform last August, which later returned, in a much smaller font.

Last year, Musk directed a change to X’s recommendation algorithm so that links to newsletter platform Substack would not appear in users' "For You" feeds, which has throttled many independent writers’ reach on the service.

Substack has gained popularity as a platform for independent writers to reach their audience directly, without the need for traditional publishing outlets or advertising revenue.

The move saw mixed reactions on the news. While some welcomes it, while others frowned upon the Premium+ limitation.